Adweek: The Richards Group helps introduce the Choctaw Nation
Updated: Mar 27, 2018
Adweek sat down with TRG to discuss the 3-spot launch campaign for Choctaw Nation, and its aim to familiarize area audiences with the Choctaw and everything they do.
"The TRG team developed a moving concept with a great message, making it a lot of fun to work on. When the first dailies came in, I knew immediately we had something different. Then, the second day’s dailies arrived and it just kept getting better and better. With this campaign, Director Ed McCulloch’s visuals allowed the spots to breathe and fall into place with ease. It’s wonderful to be a part of projects that can truly have a positive impact on people and communities," said Brent Herrington, 3008 Editor/Owner.
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